The esports organisation Immortals has announced that it has renewed its partnership with Toyota, in a deal that is slated to span multiple years and will include a couple of additional bonuses.
As the press release states, the partnership, which originally started in 2020, will be running for a while longer now, and will continue to see Toyota's logo featured on immortals' League of Legends Championship Series (LCS) team jerseys. To add to this however, the Toyota logo will also be present on Immortals League of Legends: Wild Rift jerseys going forth.
"Our partnership with Toyota is underpinned by a shared desire to make gaming more accessible and show up for our community," said Brett McGrew, vice president of partnerships & activation for Immortals. "This new program will take us all over SoCal and San Diego this spring and summer, giving fans a chance to interact with our players and creators while enjoying unique gaming experiences."
As part of the deal, there is also set to be a few different physical and digital activations taking place, each involving Immortals players and influencers.
