Esports organisation OpTic Gaming has revealed that they've partnered with media and entertainment organisation Jet8 to launch OpTic Snap, a mobile app designed to connect OpTic fans.
This collaboration is only focused on the India and Southeast Asia markets for now, with news of a Western option coming later, but it's a free download on the Google Play Store and allows fans to share pictures or videos across social media platforms, earning Jets currency for likes, comments, and shares, which can then be redeemed for discounts on OpTic merchandise.
"Esports fans are passionate about their favorite teams, and spend a huge amount of time creating and sharing social media content," said Joshua Thomson, JET8 Foundation Director. "JET8 allows OpTic Snap to reward their fans for this support and turn them into paid micro-influencers, building a powerful community where both the brand and its fans share in value."
"This isn't just an opportunity for us to give back to the fans that have loyally supported the organization for years," added OpTic Gaming GM Romain Bigeard. "It's a way for us to help them get even better connected with each other as well, forging tighter bonds and an even more vibrant fan culture."
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