Razer and Alliance have revealed a brand new strategic partnership seeing the pair collaborate across various disciplines. This two-year partnership builds upon a long history of collaborations between the two, as Alliance was first founded in 2013 alongside Razer.
Alliance players will use Razer peripherals as part of the deal, including BlackWidow keyboards, DeathAdder Elite and Naga Trinity mice, and Kraken Tournament Edition headsets. This will also help Razer test and develop their products, as Razer will provide them with access to early builds of new products.
"Razer helped create Alliance in 2013 because we saw an esports team that shared many of our core values," says Min-Liang Tan, Razer co-founder and CEO. "Since then, Alliance has continued to build their organization and community with a spirit of teamwork, fairness and dedication that has seen them achieve great success. I'm proud to once again partner with Alliance and, with the backing of Team Razer, Alliance are going to build a formidable line-up this year to make a huge impact within the esports arena."
"Today, I am absolutely thrilled to welcome Razer back as one of our main partners for the next 2 years," adds Jonathan 'Loda' Berg, CEO of Alliance. "When I first started competing under Alliance, Razer was one of the first partners to come on board and support us. In 2013 when we won the Aegis at The Internationals, it was with Razer. Armed with Razer's high-performance esports peripherals, our players and talents will now surely be ready for any stage or competition. Razer is a true pioneer in esports, made for gamers, by gamers - as a now player-owned organization, we cannot wait to continue growing the next big superstars of esports together."
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